Sheena Peeters

Sheena Peeters is a senior transformation & digital innovation executive with deep experience helping organisations achieve bold strategic outcomes through technology, culture, and leadership change. Her career spans founding a start-up, a decade in management consulting, and senior executive roles with iconic brands - giving her a uniquely grounded perspective on driving transformation at every stage of organisational maturity.

Sheena is known for her ability to take organisations from legacy ecosystems to future-ready operating models, combining operational excellence, rapid innovation, and technology modernisation to drive sustainable commercial growth. Her leadership approach has delivered award-winning customer and employee experiences recognised by global technology companies.

Her areas of focus include strategy creation and execution, digital and technology transformation, data, AI, cloud and product innovation, IT and cyber risk governance, and organisational culture change. She regularly shares her frameworks and achievements at local and global conferences, empowering boards and leadership teams to harness innovation as a genuine competitive advantage.