Aleyx Ward

Aleyx Ward

Brand Strategist And Storyteller
Core Story

Aleyx Ward is the founder of Core Story, a Melbourne-based brand messaging consultancy that helps founders and leaders articulate who they are and what they stand for. With more than sixteen years of experience across marketing, communications and brand strategy in the UK and Australia, Aleyx works with established leaders, professional services firms and emerging talent on the same fundamental challenge: how to be seen and understood for who you really are.

She holds a journalism degree and a Master's in Marketing, giving her both the storytelling craft and the strategic grounding behind every workshop she runs. Her work is built on the principle that the most powerful thing anyone can do, at any stage of their career, is learn to talk about themselves honestly and clearly.

Aleyx created the RAWthority framework and hosts the leadership podcast Naked at the Top, where founders share the real stories behind their work.

Rawthority: Leverage your story to get what you want

Aleyx Ward
2026-10-16 12:35 pm
2026-10-16 1:15 pm
Exhibition Hall

A workshop to pin down the job you want and turn the experience that makes you credible into a LinkedIn profile and story employers notice before an interview.

World-Class Speakers

Hear from the most influential leaders and experts who will discuss pressing issues and emerging trends in cyber security.

Speaker in a grey suit presenting at a lectern on stage
Woman in headphones taking handwritten notes during a session
Audience members smiling and taking photos on their phones during a session
Woman in a hijab talking with a delegate at an exhibition stand
Keynote speaker presenting on stage with a title slide behind him
Panellists seated in white armchairs on stage during a conference discussion
Woman being interviewed with a Ticker microphone on the expo floor