Adam Selwood

Adam Selwood is the Founder and CTO of Cynch, a cyber security startup dedicated to solving the resilience challenge for small businesses. With over 20 years of experience as a security architect and technology leader, his career has spanned major enterprise and government programs with organisations like Australia Post. This deep enterprise background provided him with unique insight into the growing, painful disparity between enterprise risk frameworks and the practical realities of the small business community.

Since founding Cynch in 2018, Adam has operated at the intersection of enterprise risk and SME capability. His ground-level perspective is derived from direct engagement with over 2,000 Australian organisations, allowing him to see exactly where traditional supply chain risk models fail.

Adam is a passionate advocate for breaking the adversarial cycle of compliance, helping risk leaders transform their supply chain security from a procurement bottleneck into a strategic business enabler.